Susanti Amelia is a visual identity project developed with a minimalist, elegant, and botanical approach. The identity is built around a botanical leaf symbol that represents growth, elegance, balance, and a natural character.
The visual direction combines a muted palette of sage green, dusty rose, blue-green, cream, and charcoal, creating a soft yet professional aesthetic. The logo was developed into multiple variations to ensure flexibility across different applications and communication materials.
The identity system includes a primary logo, secondary logo, logo variations, color palette, botanical pattern, stationery, business cards, envelopes, packaging, merchandise, and brand applications.
The overall visual system was designed to create a consistent, timeless, modern, and recognizable brand identity across both digital and physical touchpoints.
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