10.10.10 — Green Fund Digital Philanthropy (GFDP) is a visual identity design project developed for an environmental digital philanthropy initiative initiated by Greeneration Foundation, focusing on innovative and accountable public fundraising to support environmental restoration and climate solutions.

The identity is built around the 10.10.10 concept, representing three key objectives: the next 10 years as a critical decade for environmental restoration, 10 million individuals participating in creating change, and a minimum contribution of IDR 10,000 per month to support climate solutions.

The logo was developed using interconnected geometric forms, creating a visual symbol that represents growth, collaboration, connectivity, and sustainability. This core symbol was then developed into a flexible visual identity system consisting of the primary logo, secondary logo, logo construction, color variations, typography, and a distinctive brand pattern.

The blue color palette communicates a sense of modernity, optimism, trust, and digital accessibility, while the pattern derived from the logo elements strengthens the visual character and creates consistency across different brand applications.

The project explores how a visual identity can translate an environmental mission and philanthropic movement into a visual language that is simple, contemporary, recognizable, and scalable across multiple communication platforms.