GoCireng - Logo & Visual Identity is a branding project developed for a local UMKM food business serving cireng, a traditional Sundanese snack originating from West Java, through a food stand at the Car Free Day event in Tembilahan.

The visual identity was designed with a playful, friendly, and approachable character, reflecting the casual nature of the product and its connection with everyday street food culture. The logo features an expressive mascot as the main visual element, combined with dynamic typography and vibrant colors to create a brand personality that feels fun, energetic, and memorable.

The identity was further applied to product packaging, using different color variations to help distinguish product variants while maintaining a consistent overall brand system. A playful illustrated pattern was also introduced across the packaging to strengthen the visual personality and create a recognizable product experience.

The project explores how a traditional local food product can be presented through a contemporary visual identity, making the brand more attractive and recognizable while preserving the cultural character of a traditional Sundanese snack.