Project Description

AMI Decoration is a logo design and visual identity project created for a brand specializing in wedding and event decoration.

The visual identity combines elements inspired by the Gunungan Wayang, the letterforms A, M, and I, and symbolic shapes representing a journey toward an important celebration. These elements are simplified into a refined geometric symbol that feels elegant, modern, and recognizable.

The primary logo takes a monogram and symbolic approach, incorporating a Gunungan-inspired silhouette as its central visual element. The Gunungan represents life, journey, and the series of processes leading toward a meaningful moment. Meanwhile, the A, M, and I letterforms are integrated into the structure of the symbol to create a distinctive and personal representation of AMI Decoration.

The color palette is built around Golden Beige (#D9AE6A), supported by white and charcoal tones. This combination creates an elegant, warm, premium, and refined visual character that complements the wedding and event decoration industry.

The identity system was further developed across multiple brand applications, including the primary logo, secondary logo, logo color variations, typography system, stationery, business cards, envelopes, letterheads, name tags, and apparel.

Scope of Work

• Logo Design
• Brand Concept
• Logo Philosophy
• Logo Construction
• Logo Configuration
• Typography
• Color Palette
• Logo Variations
• Stationery Design
• Business Card
• Envelope Design
• Name Tag / ID Card
• Apparel & Brand Merchandise
• Visual Identity System

Core Concept

Elegant — Cultural — Modern — Symbolic — Professional